Jonathan Martin
Blog
How University Marketing Personalization Can Propel Your Messaging Strategy
The higher education marketing landscape is evolving rapidly. Gone are the days of generic mailings and…
How to Measure Student Engagement: 7 Strategies
Student engagement is, in many ways, the key to a successful university. Even the…
8 Top Benefits of an Interactive Campus Map for Your Institution
Every campus needs an interactive campus map. Audiences ranging from prospective students to long-graduated alums and…
4 Tips for Collaborating With Student Organizations During Move-In Day
The fall semester is approaching quickly, and colleges and universities across the United States…
6 Modern Strategies to Boost Student Retention and Persistence
Student confidence in higher education is shrinking. The pandemic had an immense impact on…
10 Simple But Effective Ways to Improve First-Year Student Retention
First-year student retention averages around 67% across the nation. However, on average, 8.6%…
Navigating New Horizons: How Technology Can Shape College Orientation for Gen Z
It’s the height of summer, which means we are in the middle of orientation…
The Ultimate Guide to an Effective Digital Strategy in Higher Ed: 6 Steps to Successful Recruitment and Admissions
It’s time to get digital. Virtual channels have long…
How to Amplify Your College Orientation Through an Online Social Calendar
Universities and colleges are always searching for innovative ways to enhance the student experience, especially during…
Beyond the Classroom: How Engaging in Campus Life Drives Community Integration
As anyone involved in higher education knows, the college experience is about much more than attending…