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Admissions counselor seeing progress after focusing on new marketing strategies after search cliff challenges

What’s Next After the Search Cliff in Higher Education?

Dana Adams

April 15, 2025

Move over, declining high school graduation rates. There’s a new cliff in town. It’s known…

College counselor using AI tools and managing admissions expenses

Managing Admissions Expenses in a More Challenging Market

Dana Adams

March 17, 2025

Colleges and universities face increasing financial pressures, making it more important than ever for admissions…

College advisors weighing options to create a more personalized admissions process

Balancing Automation and Human Touch in Building Personalized Admissions at Scale

Dana Adams

March 5, 2025

The average college-going high school student can expect recruitment outreach from 20+ higher education institutions.…

Students engaging with university departments after marketers strategize about how to market university programs

How to Market University Programs: 9 Strategies to Attract and Engage Students

Dana Adams

February 19, 2025

In the competitive world of higher education, making sure that your school stands out among…

Students having fun in a stairwell

Differentiating Your School from the Competition

Dana Adams

February 16, 2025

Setting yourself apart from the competition is not an easy task, but it’s worth…

Admissions counselors discussing the benefits of AI in education

Exploring the Exciting Implications of AI in Higher Education

Dana Adams

February 13, 2025

AI is rapidly transforming industries, and higher education is no exception. The positive and negative…

Teenager considering his college decision after receiving personalized outreach communications

Streamlining the College Decision Process: Helping Students Find the Right Fit

Dana Adams

January 9, 2025

For most students, the college decision is a choice filled with uncertainty and pressures from…

College class representatives discussing aspects of the digital accessibility comittee

A Comprehensive Guide to Creating a Digital Accessibility Committee on Your Campus

Dana Adams

December 10, 2024

Digital learning tools are increasingly important in higher education facilities and campuses. Resources ranging from…

Multiple Room Scheduling Considerations

6 Key Room Scheduling Considerations for Universities

Dana Adams

October 29, 2024

As college and university budgets tighten, efficiency has become more important than ever. There are…

Room Scheduling Policy for Your Organization

How to Create a Room Scheduling Policy for Your Organization

Dana Adams

October 3, 2024

Meetings are a vital part of a productive organizational environment that promotes collaboration and innovation.…