In the complex world of recruitment marketing, generating student leads [...]
The modern enrollment game is never static. Admissions and enrollment [...]
Today's prospective student audience lives online. They’ll spend most [...]
Most higher education professionals dedicate September through May to students. [...]
For many higher ed admissions marketers, TikTok is a conundrum. [...]
Meet the Panelists Liv Robinson, [...]
A month into 2022, it feels like we're still living [...]
Virtual tours have become an increasingly important marketing piece in recent years. From higher education to hospitality, a variety of industries can benefit from a virtual tour to attract, convince, and convert their audiences.
Virtual tours have gradually become an increasingly important piece in higher education marketing over the past decade. When COVID-19 changed everything in the college recruitment process last year, that trend only accelerated. Today, a virtual campus experience, or virtual tour, is among the important pieces a college or university can offer to prospective students and their families.
The past year has seen a rapid transformation in the healthcare sector. Within weeks, practices and facilities in all medical specialties went into virtual environments to accommodate their patients during the COVID-19 pandemic. Now, ten months into the pandemic and with vaccinations on the horizon, it's time to stop the band-aid solutions and build long-term virtual experiences for your audiences.