Over the past few years, employer branding has become a buzzword among leading employers. In a competitive environment, communicating the reasons your prospective applicants should want to work for you can make all the difference in attracting and retaining top talent.
That might be why, according to some estimates, an expected 85 million jobs will go unfilled by 2030, leading to trillions of business costs. The emergence of future jobs will require new needs that companies don't know how to train for. Moreover, they're not sure how to leverage recruitment marketing in a way that prevents this occurrence in the first place.