Cassie Fay
Blog
Supporting Non-Traditional Students: Strategies That Actually Work
Higher education institutions across the nation are facing stagnant enrollment and questions about the worth…
Creating Campus Connections With Pre-Enrollment Strategies
In order to create an inviting college atmosphere where students find meaningful campus connections and…
Using Technology for Scalable Personalization to Make Every Student Feel Unique
Personalized communication from brands and organizations is no longer just a nice-to-have element. Consumers expect…
How Interactive Maps Enhance College Move-In Day for Your Students
For colleges and universities around the country, the end of the spring semester means fall planning…
How to Increase Space Utilization in Campus Rooms
Total U.S. college enrollment rose 4.5% in the fall of 2024,…
Preventing College Summer Melt With Timely Personalized Outreach
Every year, thousands of admitted students never show up on campus—not because they changed their…
How to Make Move-In a Great First Impression
For most college students, move-in day is among the most important days of the entire college…
Social Media for Higher Education: Trends, Tools, and Best Practices
Social media for higher education is no longer a “nice to have” marketing element. It…
What’s Next After the Search Cliff in Higher Education?
Move over, declining high school graduation rates. There’s a new cliff in town. It’s known…
Higher Education Marketing Salary Insights
As higher education marketers continue to play a pivotal role in shaping the future of…