Jill Bobrick
Blog
What Back-to-School Traffic Tells Us About the Digital Campus
There’s a moment every August when a college campus seems to change overnight.
Residence halls fill…
How to Maintain Accuracy Through Events, Construction, and Closures Affecting Campus Navigation
A new semester often brings a freshly designed or updated campus map with accurate campus wayfinding…
Why Campus Navigation Is a Bigger Challenge Than It Seems
Prospective students and their families don’t blame the map when they can’t find parking, navigate around…
Beyond Parking: The Digital Tools for Move-In Day That Streamline Navigation
Move-in day parking and traffic jams are only the tip of the iceberg when it comes…
The First Five Minutes on Campus: Why University Wayfinding Shapes First College Impressions
A prospective student’s campus experience starts earlier than you think, and it’s long before they shake…
Why Move-In Day Is the Biggest Test of Your Campus Wayfinding Strategy
High emotions, crowded spaces, traffic complexities, and navigating a new space make move-in day one of…
Is MappedIn Right for Higher Education?
When institutions begin evaluating campus mapping platforms, MappedIn frequently comes up as an option. It’s a…
Beyond Compliance: Bridging the Gap Between Digital Accessibility and Physical Campus Access
Higher education has made significant progress on digital accessibility in recent years. Website remediation, WCAG audits,…
11 Benefits of Interactive Campus Maps for College Life and Events
Today’s students expect their campus experience to be welcoming, easy to navigate, and responsive to their…
What Makes a Campus Map Accessible? 6 Campus Map Accessibility Features Every Institution Needs
It’s tempting to treat campus maps as visual enhancements. But in practice, they’re mission-critical infrastructure. Prospective…