Jonathan Martin
Blog
Why Gen Z Ignores Your College Admissions Emails—And What to Do Instead
Email is a vital part of engaging prospective students—if they’re actually opened…
Using Technology for Scalable Personalization to Make Every Student Feel Unique
Personalized communication from brands and organizations is no longer just a nice-to-have element. Consumers expect it…
6 Crucial Elements That Applicants Look for in a Company
Hiring top-level talent is a complex process. Over the past decade, the market favors high-quality candidates,…