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Is your business struggling to find the right employees you need? Are you seeking a solution to handle the current labor shortage? Many business owners are perplexed. Why does it seem so difficult to recruit job candidates?
As the COVID-19 pandemic nears its end, we're once again entering a phase of recruitment. Across the country, and industries, organizations of all sizes are looking to build and optimize their workforce to thrive in their niche. That, in turn, means recruitment marketing is once again a hot topic. In an environment where multiple organizations compete over top-end talent, showcasing the unique benefits and culture available through your open position can be the key to building the team in the most effective, successful way possible.
It's a well-worn cliché to say that "a picture is worth more than 1,000 words." Studies have shown that a single minute of video is worth 1.8 million words. But if that's true for linear video, then where does the number go for interactive content? We've often touted the power of 360-degree virtual experiences, and for good reason.
Over the past few years, employer branding has become a buzzword among leading employers. In a competitive environment, communicating the reasons your prospective applicants should want to work for you can make all the difference in attracting and retaining top talent.
That might be why, according to some estimates, an expected 85 million jobs will go unfilled by 2030, leading to trillions of business costs. The emergence of future jobs will require new needs that companies don't know how to train for. Moreover, they're not sure how to leverage recruitment marketing in a way that prevents this occurrence in the first place.