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Commencement event planning success

The Ultimate Guide to Commencement Day Planning and Marketing

Jonathan Martin

April 3, 2024

Commencement day represents the culmination of years of work and a symbolic step into a new…

Focused college student persona

Understanding College Student Personas for Event Marketing

Jonathan Martin

March 27, 2024

Every student on your college campus is unique. But once you take a step back, you…

Positive student engagement with marketing

9 Marketing Strategies to Increase Student Enrollment and Boost Personalization

Jonathan Martin

March 27, 2024

Higher education institutions know that their marketing strategies to increase student enrollment must include personalization. But…

Event hosts and guests discussion

5 College Campus Event Analytics Tools for Better Event Marketing and Promotion

Jonathan Martin

March 19, 2024

You want engaging, interactive on-campus events that are well attended and smoothly managed. Your students want…

College decision day survey

Decoding Decision Day: Student Voices vs. University Echoes

Jonathan Martin

March 13, 2024

In the vast, evolving landscape of higher education, one day stands out as a beacon for…

College decision day celebration ideas

6 Inspiring College Decision Day Celebration Ideas for Higher Ed Institutions

Jonathan Martin

March 10, 2024

For high school seniors, college decision day is among the most exciting days in the school…

Personalized approaches as universities revamp

The 2024 Guide to Increase Student Enrollment in College

Jonathan Martin

January 25, 2024

Higher education enrollment management is a challenging game. Lower high school graduation rates, coupled with the…

Engaging marketing content for enrollment

4 Marketing Strategies to Increase Student Enrollment in 2024

Jonathan Martin

December 20, 2023

College enrollment numbers across the US are finally inching toward stabilization. But there’s still no evidence…

Bored college student in classroom

8 Evidence-Based Strategies to Improve Student Engagement and Retention

Jonathan Martin

December 12, 2023

As any seasoned higher education professional knows, getting new students on campus is just the beginning.…

Strategy for recruit international students

How to Better Recruit International Students: 3 Tips

Jonathan Martin

November 29, 2023

International student enrollment is bouncing back. After the combination of COVID-19 and various political factors saw…