Jonathan Martin
Blog
5 Smart Texting Strategies to Boost Application Completion Rates
Higher education recruiters across the United States are facing a problem. Because applying to college has…
Why Gen Z Ignores Your College Admissions Emails—And What to Do Instead
Email is a vital part of engaging prospective students—if they’re actually opened…
Your College Student Onboarding Checklist: 5 Key Areas
For the modern college student, onboarding is a key component of success. In fact, it can…
Preventing College Summer Melt With Timely Personalized Outreach
Every year, thousands of admitted students never show up on campus—not because they changed their minds,…
Social Media for Higher Education: Trends, Tools, and Best Practices
Social media for higher education is no longer a “nice to have” marketing element. It has…
10 Uses for Custom Interactive Maps
10 tips for marketers for incorporating interactive digital maps into their communication strategy
15 Best University Website Designs To Engage Prospective Students
College websites share information about programs and student living, offer virtual tours, and show off gorgeous…
Higher Education Marketing Salary Insights
As higher education marketers continue to play a pivotal role in shaping the future of institutions…
How to Support Students—From Inquiry to Enrollment
For higher education institutions, understanding how to support students begins long before they start their first…
Why Universities Need Room Scheduling Software for College: Key Benefits and Features
Space management and utilization are critical in colleges for various tasks, including course scheduling, event scheduling,…