Blog

Hesitant student who might join college summer melt numbers

Preventing College Summer Melt With Timely Personalized Outreach

Jonathan Martin

June 2, 2025

Every year, thousands of admitted students never show up on campus—not because they changed their minds,…

Two marketers strategizing with a computer.

Higher Education Marketing Salary Insights

Jonathan Martin

March 20, 2025

As higher education marketers continue to play a pivotal role in shaping the future of institutions…

Admissions counselors discussing new tactics for how to support students from initial inquiry to Move-In Day

How to Support Students—From Inquiry to Enrollment

Jonathan Martin

February 24, 2025

For higher education institutions, understanding how to support students begins long before they start their first…

Group scheduling their next meeting with room scheduling software for colleges

Why Universities Need Room Scheduling Software for College: Key Benefits and Features

Jonathan Martin

February 10, 2025

Space management and utilization are critical in colleges for various tasks, including course scheduling, event scheduling,…

College admissions counselors seeing stronger results after new student outreach initiatives

Beyond Mass Messaging: How to Personalize Student Outreach Across Your Digital Channels

Jonathan Martin

January 15, 2025

Standing out among the noise is more difficult than ever in an environment where tens and…

New college student exploring a campus map with dozens of helpful campus map details

11 Key Campus Map Details to Make Your Campus Map User-Friendly

Jonathan Martin

December 19, 2024

Digital, interactive campus maps can be a crucial tool to communicate with all of your audiences.…

College student group benefiting from digital accessibility and support

The Cost of Digital Accessibility Missteps in Higher Education: Why Proactive Solutions Matter

Jonathan Martin

December 10, 2024

Are the resources available to faculty, staff, students, and visitors on your campus meeting the ADA…

Prospective college students getting better outreach messages through personalized college admissions campaigns

How to Craft College Admissions Campaigns That Captivate Students

Jonathan Martin

November 19, 2024

The college admissions landscape is more crowded than ever. More than 4,300…

Recording specific student stories to use more storytelling in higher education marketing

Effective Storytelling in Higher Education Marketing: Admissions Guide

Jonathan Martin

November 12, 2024

Storytelling has the power to take stats and figures and turn them into sensations and experiences.…

University Room Scheduling Software

The Importance of Accessibility in University Room Scheduling Software

Jonathan Martin

October 15, 2024

Accessibility has become an increasingly important topic across higher education in recent years. However, it can…