Blog

Prospective student seeing new messages

Beyond the Brochure: How to Engage Prospective Students

Jeff Harwood

March 13, 2024

Higher education enrollment marketing is becoming more competitive by the minute. With high school students now…

Student engagement in higher education

8 Strategies to Boost Student Engagement in Higher Education

Jeff Harwood

September 18, 2023

Retention and persistence have become core priorities across colleges and universities. But they’re impossible…

Girls entering in the room

5 Last-Minute Tips to Create a Positive Move-In Day Experience for Parents and Students

Jeff Harwood

July 20, 2023

Summer is flying by, and preparation for the fall semester is in full swing at colleges…

Volunteers & campus staff managing activities

Managing Move-In Day Logistics: 5 Best Practices for a Smooth Transition

Jeff Harwood

June 22, 2023

The process of managing move-in day is challenging for everyone involved. For families of incoming students,…

Student planning college Welcome events

Planning College Welcome Week: 8 Ways to Increase Student Engagement During Welcome Week

Jeff Harwood

June 15, 2023

With the spring semester coming to a close, colleges and universities across the country are already…

College communicating move-in day schedules

6 Quick Tips for Effectively Communicating Move-In Day Information

Jeff Harwood

June 1, 2023

With the end of the spring semester, planning for the beginning of fall is already in…

Parent and student on college move-in day

How Interactive Maps Enhance College Move-In Day for Your Students

Jeff Harwood

May 4, 2023

For colleges and universities around the country, the end of the spring semester means fall planning…

High school seniors engaging with campaigns

4 Tips to Get Stealth Applicants to Leave a Breadcrumb Trail

Jeff Harwood

April 4, 2023

In theory, the enrollment funnel sounds so simple. First, prospective students who are interested…

College engaging prospective students

4 Ways Virtual Campus Tours Generate Student Leads

Jeff Harwood

January 18, 2023

In the complex world of recruitment marketing, generating student leads or inquiries is vital.…

Women speaking at event registration

Why Consistent Event Branding Is Important for Event Success

Jeff Harwood

November 20, 2022

Most branding efforts are scattered because too many people are using too many platforms.

No matter…