Universities, healthcare facilities, convention centers and other large-scale event venues all understand the challenges associated with welcoming rotating and diverse groups of people into their facilities on a regular basis.
Every visitor needs to know where to be and how to get there, often all at the same time. Resources and amenities need to be highlighted, and questions must be answered. In these industries, as well as many others, wayfinding and facility maps are often the easiest ways to keep every visitor informed and aware. The most powerful way to do this is with a 3D virtual tour.
Who benefits from 3D virtual tours?
Allowing guests to virtually work their way through a property or campus before they arrive is revolutionizing the guest experience across a number of verticals. In particular, event planning committees serving conferences, weddings, concerts, and other large-scale events can employ a simple 3D virtual tour. When prepared correctly, this effectively eliminates many of the concerns event coordinators and guests have prior to arriving. It allows them to browse the facility on their own terms and familiarize themselves with the location, buildings, and grounds they’ll be visiting.
Hotel guests, along with medical center and hospital visitors, also find 3D virtual tours to be positively impactful. Familiarization prior to arrival can ease the nerves of guests who are visiting loved ones and/or are in a new place for the first time. Often, these guests are out of their comfort zone and are experiencing high levels of stress. Anything the facility can do to make them feel more comfortable and settled is going to make the experience easier for the visitors, as well as the staff and patients.
When does a 3D virtual tour make sense?
Is a 3D virtual tour a good option for your facility? Will the investment pay off in the long run? 3D virtual tours have a high impact on large-scale facilities, particularly those undergoing changes or upgrades, but are also useful for studios, small offices, gyms, boutique hotels, and many other applications. Here are a few situations when virtual tour software is highly beneficial:
3D virtual tours are perfect for new construction projects.
Vantage Data Centers began construction of a new data facility in Santa Clara, California earlier this year. This 3D virtual tour walks customers through the 3D facility model. They can familiarize themselves with not only the facility, but get directions to it, and see what other services are in the area.
3D virtual tours allow large venues to showcase room/building layouts.
Say a convention center wants to demonstrate their ability to customize a conference room in order to accommodate a potential client’s needs. Clients can view the space in order to get a strong idea of what the space is capable of. The client can decide how the venue can be optimized for their event and get the overall feeling of the space. Every large facility has a different tone and when spending thousands of dollars prepping for an event it is crucial that clients know exactly how it will turn out.
Want to give a unique perspective that can’t happen in-person?
With 3D virtual tours, businesses can show their clients a render of the finished product before they even start, or walk them through their space from the other side of the world. Further, the tour can be set up to show different steps of the preparation process. For example, a venue that is undergoing changes can show a client what their space looked like before, and what upgrades will be available to them afterwards.
Staying ahead of the game
Industries across the modern business spectrum, from app development companies to education and tech, are increasingly embracing virtual reality as a convenient and customizable way to communicate with customers. Questions that were previously directed to customer service and sales associates, such as what the space looks like and how it’s interior is set up can now be answered exactly to customer specifications.
Facilities in medical, education, and hospitality are able to make visitors feel much more comfortable before they even arrive. When guests aren’t worried about simple details, it’s much easier to provide a well-rounded, productive, and satisfying experience.