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College applicant sharing personalized admissions follow-ups with a friend

How to Create Personalized Admissions Follow-Ups That Build Trust and Drive Enrollment

Dana Adams

May 11, 2025

A student’s decision to apply and eventually enroll at a college or university rarely comes down…

Two marketers strategizing with a computer.

Higher Education Marketing Salary Insights

Jonathan Martin

March 20, 2025

As higher education marketers continue to play a pivotal role in shaping the future of institutions…

College counselor using AI tools and managing admissions expenses

Managing Admissions Expenses in a More Challenging Market

Dana Adams

March 17, 2025

Colleges and universities face increasing financial pressures, making it more important than ever for admissions teams…