Dana Adams
Blog
How Can Universities Stand Out in Digital Marketing?
The higher education landscape has become increasingly competitive. As universities compete for students locally and…
Homecoming in the Modern Era at Colleges and Universities: Using Technology to Shape Guest Experiences
Homecoming. The name says it all. It’s a time for alumni, families, and fans to…
What Tech Tools Do You Need to Run a Successful University Event?
It’s no secret that most students attend higher education institutions in pursuit of knowledge that…
Local Event SEO: How to Rank for “Things to Do in [City]”
From small towns to big cities, tourism is vital for creating jobs, increasing revenue, and…
How to Increase Event Attendance: 14 Effective Strategies
Community, belonging, camaraderie, and connection—these are all elements that people crave (and key elements in how…
Guide to University Guest Lecture Event Considerations
Universities have diverse ideas, in-depth exploration, and celebrations of intellectual progress. Guest speakers offer university…
Introducing a New Localist Events Feature: Bulletin – Outreach with SMS!
Drive Student Attendance and Deliver Timely Essential Updates
In a world of crowded…
Your Guide to Wayfinding for College Football Games
Fall is football season. For colleges and universities around the nation, college football fans become…
11 Alumni and Family Weekend Ideas for Your University
Alumni and family weekends are incredibly exciting times for your college or university. Not only…
















