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College reaching more student applicants after building a data-driven admissions strategy

Building a Data-Driven Admissions Strategy in Higher Education

Ryan Balfour

October 3, 2024

Over the past several years, data has become a core part of industry decision-making. Higher education…

Admissions administrator considering new student engagement strategies

How to Enhance Student Engagement During the Admissions Process

Ryan Balfour

September 18, 2024

The admissions process is never a one-way street. The success (or failure) of attracting students to…

University getting a prospective student's attention with personalized student recruitment techniques

How to Bring Innovation to Student Recruitment Techniques in Higher Education

Ryan Balfour

September 6, 2024

The constantly shifting higher education landscape requires ever-evolving student recruitment techniques at every level. Today’s students…

Three different students who each received a personalized admissions experience in higher education

The Whys and Hows of Personalizing the Admissions Experience in Higher Education

Ryan Balfour

September 4, 2024

It’s natural to think of the admissions process from the institutional perspective. But as student expectations…