Leaves are changing colors, the breeze is getting cooler, and pumpkin spice is brewing. You know what that means – fall is here.
For potential employees or students that are looking for a new job or college weather is a factor that must be considered, especially when relocating. If you are an employer or school that is located in an area where there are four distinct seasons you can use interactive map overlays to help show potential employees or future students this asset.
For example, Skidmore College is a small, private, liberal arts college in Saratoga Springs, New York. About 2,600 students are enrolled at Skidmore, and with an acceptance rate of 25%, far below the national average, Skidmore is looking for only the best and brightest students to roam their campus and fill their classrooms. To attract these students, Skidmore needs set themselves apart from the thousands of other college campuses in the United States.
One asset that the school has is their weather and four distinct seasons. The campus is full of trees that change into beautiful shades of yellow, orange, red in the fall and turn into a winter wonderland after the first snowfall. Skidmore can now show the weather’s physical impact on the campus with an interactive map overlay.
Skidmore’s interactive map still has all of the details of the original map, like building labels and wayfinding capabilities, just with a different look for the different seasons. This small map change can make a big difference for potential students looking at many different campuses, especially for those coming from out of the state. The interactive map not only can initially attract students, but weather overlays allow them to get a better feeling of the campus and envision themselves living there.