Today’s students expect their campus experience to be welcoming, easy to navigate, and responsive to their specific interests and needs. They’ve grown up in a world where digital functionality is at their fingertips. So they expect campus navigation to be user-friendly and robust—which is where the benefits of interactive campus maps come into play.
An interactive campus map provides a wide range of benefits for prospective students and their families, current students, faculty and staff, and administration. Take a closer look at these eleven benefits of a high-quality digital map that provides maximum functionality for everyone who needs to find their way around campus.
1. Improve Your Wayfinding Across the Campus
Perhaps most obviously, an interactive campus map can transform how wayfinding happens on your campus. Through your map, users can easily locate any buildings, amenities, and other points of interest on campus.
So far, it’s similar to the printed version. Then, consider the fact that information on the interactive map can be updated in real time. This includes nuances like construction projects that require a temporary rerouting of traffic. Plus, interactive campus maps are available on every device and include functionality to connect directly to services like Google Maps for directions.
The wayfinding impact of this platform, in other words, is significant. Audiences of all types, from students on their first day of class to visitors for homecoming who last visited campus years ago, can always easily find what they’re looking for. That reduces stress for everyone involved, including event and campus planners.
2. Enhance Your Accessibility for All Audiences
Most colleges have invested heavily in making their campuses meet accessibility requirements. But these features are only helpful if the people who need them know where to find them.
We know that 16% of the world’s population has a disability of some kind, and interactive campus maps can provide a welcoming, navigable environment for those with physical and cognitive accessibility needs.
An interactive school map can showcase accessible bathrooms, wheelchair ramp access for specific locations, and elevator access. In addition, individuals who access the map through their mobile devices will be able to use accessibility features they’re already familiar with in order to increase visibility and navigate the map with ease.
Digital users with visual or motor impairments can also get the benefits of interactive campus maps that integrate with smartphone screen readers or keyboard navigation. Interactive campus maps improve accessibility. This will ensure that all visitors, including those with disabilities, can navigate the campus easily and effectively.
3. Increase Engagement With Core Audiences
Building rapport and relationships with different campus stakeholders is key to a wide variety of administrative goals. An interactive campus map can serve as a crucial engagement tool that furthers these aims.
The use of integrated multimedia elements, including videos that highlight the stories of specific areas and virtual tours, makes users feel connected and immersed in the space around them.
This kind of organic engagement also invites users to extend their interactions across their social media and interpersonal networks. For example, a faculty member can share their specific location with a student for a meeting. Also, a student can direct their family ahead of commencement or during a Family Weekend. They can even share the information they’ve learned about the campus history.
The more time your audience spends actively engaged on the platform with personalized experiences, the more opportunities for further connection will present themselves.
4. Improve the Event Experience for Campus Visitors
From homecoming to commencement and Move-In Weekend to sporting events, college campuses are often the sites of large events requiring complex planning. These events often bring unfamiliar guests to the campus. They will need to find everything from parking lots to restrooms. Then they will also need to easily reach their destination.
Interactive campus maps can significantly improve these event experiences for visitors. So use notifications to:
- Push real-time information and updates
- Highlight check-in points to keep traffic flow efficient
- Anticipate needs to showcase parking, restrooms, and concessions
5. Optimize Your Event’s Digital Management Logistics
Maps are often developed with an external audience in mind. But digital interactive maps can also improve event management from a logistics and facilities management perspective.
These mapping solutions provide a plethora of data points that can be used to:
- Plan ahead for parking and transportation
- Improve navigation of building safety features
- Simplify the logistical challenges many higher ed institutions face
With the ability to push real-time updates, communication among all stakeholders—including internal administration and planning teams—is up-to-date, accurate, and easily shared.
6. Provide Real-Time Access to Important Navigational Information
While wayfinding has been a crucial part of campus life since its inception, the downside of most previous methods (paper maps, physical campus map kiosks, posted signage, and so on) is the lack of real-time information and updates for users.
With interactive campus maps, you can provide updates on important campus conditions:
- Construction: Share which areas of campus are closed or lack accessibility features during construction and provide alternate navigational paths.
- Traffic and parking data: Live data feeds can show parking lot occupancy rates and GPS locations of shuttle buses.
These kinds of up-to-the-minute updates have a wide range of applications. For example, Penn State University uses live data to show the occupancy rate of computer labs, allowing students to make plans for their studies without even leaving the dorm room. The practical benefits of interactive campus maps can significantly impact daily student life.
7. Highlight Key Components and Selling Points of the Campus
Not many universities consider the brand control opportunities that interactive campus maps can bring. But these opportunities can range widely depending on the right integration.
Campus maps can enhance branding by allowing you to showcase the unique features and amenities your university offers. They allow users to learn more about:
- A new building
- A popular and unique hang-out spot
- The vibrant downtown
- And more
At the same time, you always retain brand control because you remain in control of the message. Once that brand messaging is built into your digital map, you can link to it from your other channels. Options range from your website and email to social media and more.
8. Provide Self-Guided Campus Tours for Visitors
Successful college admissions strategies depend on helping prospective students feel connected and able to imagine themselves as part of campus life. Many higher education institutions use guided campus tours to help achieve this, but your virtual map can give you another, more modern option.
Visitors can use the digital map on their personal smartphones or mobile devices as they find their way around campus. By building in more structured self-guided tour options, schools can encourage visitors to engage more deeply. These tours can also include audio narration from existing tour guides, giving students the option to tour the campus at a time that’s most convenient for them and at their own pace.
9. Create an Integrated Location-Based Content Infrastructure
While all of these digital management benefits of interactive campus maps matter, they’re also relatively isolated on the platform. In reality, this tool is not just beneficial for its own features but also for how it can connect your larger content infrastructure.
Your audience can engage with your campus map on any device. This makes it easier to access location-based information while on the goal. The platform helps you organize and present information about your campus clearly and concisely, making it easier for users to find what they need.
But most importantly, your campus map is linkable from almost any other channel at your promotional and communications disposal. Emails, websites, social media, and even printed publications can all link to the general map or specific sections.
As such, it can quickly become the core location-based feature in all your communications to all core audiences. This single source of truth for your physical campus environment also allows you to maintain brand control over these aspects of your university more easily.
10. Boost Marketing Efforts
Colleges invest a lot of their marketing budget in showing prospective students the benefits and amenities of campus life.
An interactive digital map can make those marketing efforts more streamlined and actionable by embedding information about these features directly into the place where students are most likely to see and use them. By showcasing the campus in an engaging and accessible way, digital maps don’t just suggest students can one day see themselves on campus—they invite them to do it in the moment.
11. Increase Safety and Security
Campus safety is a major concern for the administration, students, and their families. Having an interactive campus map creates many safety-enhancing benefits.
Users can see updated features like emergency routes and contact information in the case of an emergency. Those who need assistance can use the maps to send their specific location to first responders to get the help they need quickly and efficiently.
In the event of an active security threat or dangerous weather conditions, the notification system can send real-time updates and direct traffic flow to avoid dangerous blockages.
Features to Look For in an Interactive Campus Map Software
An interactive campus map offers colleges a wealth of benefits, but not all interactive map solutions are designed with the full functionality that higher education institutions need. When you’re searching for interactive campus map software, look for these necessary features to access the full benefits of interactive campus maps.
User-Friendly Interface
It doesn’t matter how many features an interactive map has when no one can figure out how to use them. Look for user-friendly interfaces with a clean, intuitive design that “unlocks” the benefits of interactive campus maps for all users.
Interactive Capabilities
Static information displayed in a digital format doesn’t really increase functionality over outdated physical methods of wayfinding. Make sure your interactive campus map software offers truly interactive features like clickable hotspots, 360-degree views, and multimedia content to enhance user engagement and maximize the benefits of interactive campus maps.
Branding and Customizability
Ensure that any software you select provides customization options that align with the institution’s existing branding and visual identity. This provides cohesion for users and marketing opportunities for the school.
Search Functionality
When you have a robust digital campus map, you also want to ensure you’re providing a user-friendly design in the search functionality. Make it easy for users to quickly locate specific buildings, amenities, and campus points of interest.
Integration With Other Campus Resources
Be sure to take your existing campus resources into account when you choose a map software solution. A system that can integrate seamlessly with other campus systems—such as event calendars and transportation schedulers—will provide a comprehensive user experience and increase efficiency, multiplying the total benefits of interactive campus maps.
Get Ready to Enhance Your Campus Experience Through Interactive Campus Maps with Concept3D
When you’re ready to gain the benefits of a modernized, fully functional interactive campus map experience, Concept3D is here to help! As a leader in immersive digital experiences, Concept3D has worked extensively with higher education clients.
With live data feeds, attention to accessibility, interior and exterior navigation, and many more features, Concept3D can provide an ideal solution for your interactive campus map needs.
Request a demo to learn more about the benefits of interactive campus maps. Then you can start navigating a campus map solution today!