The Beginnings of Content Marketing
When you step back and think about it, content marketing has come a long way. Just ten years ago, a business would pay thousands of dollars to create a new website with content organized on static pages. There would be a limited number of pages (i.e. About Us, Contact Us, Services, Pricing, and description pages for the major service areas).
Over time, however, blogging became more important, and the static website required a blog with regular content posts. Also, social media networks took off in the same decade, and businesses began to integrate web and blog marketing with Facebook, LinkedIn, Twitter, and other brands. All content that businesses created on the web and social media became shared across different websites and blogs using buttons. For example, home buyers might share virtual tour software versions of homes they have visited with friends and relatives on their Facebook page. This massive sharing created the need for business owners to ensure consistency of content across all digital media channels.
Now, we also have apps that enable us to access content from digital and social media networks from our favorite brands. The underlying need is for customers and prospects to access helpful information about a brand and its products or services in just a few clicks. While a company must still maintain a presence online for people who prefer to research a brand that way, the text is less important. It is now a mix of text, videos, graphics, and other content. Instead, videos and graphics are more taking over. Having multiple types of marketing material accesible through digital and mobile devices is now the standard.
The Importance of Content Management Systems(CMS) to Marketers
In the midst of all this change, businesses began to require systems for which they could create, organize, and manage content across digital and social media. At the same time development resources were being pulled in multiple directions so many marketers turned to WordPress to create everything from blog posts to website content. This competitive space was quickly joined by Wix, Squarespace, and other website builders.
With the need to constantly be producing more content marketing professionals then turned to stand-alone builders for marketing content such as Unbounce, OptimizePress (built for WordPress), and Lander.
The typical marketing professional creates and manages content from a variety of sources to keep your brand and story relevant. They are relying on many systems to be create and manage all the necessary content.
More and different content is the future.
We want every marketer to be able to access and manage mapping data, rich 3D content and engaging interactivity in digital experiences. Envision different types of user interactions when you incorporate additional content.
As a marketing professional, we want you to use maps and virtual experiences manipulated in our software for enhanced user experiences. A good place to add maps is to a landing page designed for customers to take a specific action like expressing interest in an event.
Your Business Must Stand Out
On the most basic level, we know that building a website to fit the current needs of digital audiences will be better with additional content. Users want to feel as if they are living and breathing some aspect of your brand. Maps and virtual tours create your brand experience digitally(either as part of an outdoor landscape, an interior setting, or as some 3D or virtual aspect of your business location or products.)
Our platform makes it easy to include other features such as virtual tours, VR experiences, and 3D renders. Enhancing the content on your website with 3D imagery can increase more sales from existing customers.
Whatever content you add to your website and blog, including videos, maps, and virtual tours will help your brand to maintain regular communication with customers. Special features and new pieces of content can also attract first-time visitors. With a self-service platform paired with technical assistance from our team, anyone create and manage this content without any development resources.