Lucas Brewer
Blog
Why Gen Z Ignores Your College Admissions Emails—And What to Do Instead
Email is a vital part of engaging prospective students—if they’re actually opened…
Your College Student Onboarding Checklist: 5 Key Areas
For the modern college student, onboarding is a key component of success. In fact, it can…
Social Media for Higher Education: Trends, Tools, and Best Practices
Social media for higher education is no longer a “nice to have” marketing element. It has…
10 Uses for Custom Interactive Maps
10 tips for marketers for incorporating interactive digital maps into their communication strategy
15 Best University Website Designs To Engage Prospective Students
College websites share information about programs and student living, offer virtual tours, and show off gorgeous…
What Higher Ed Digital Accessibility Committees Miss: 5 Common Oversights and How to Address Them
Digital accessibility has become a key priority for colleges and universities in recent years. But unfortunately,…
8 Ideal Admissions Marketing Tools to Boost University Enrollment
Admissions marketing, and the right suite of admissions marketing tools, continue to play a major role…
11 Alumni and Family Weekend Ideas for Your University
Alumni and family weekends are incredibly exciting times for your college or university. Not only are…
Winning at the Homecoming Experience – Follow the 3 W’s
Homecoming is a special time of year when colleges and universities share their history, traditions, and…
Marketing Freshman Welcome Week: 8 Strategies for Universities
For most first-year students, the time between move-in and the first day of classes is a…