What is 3D Rendering?

3D rendering is the process of digitally creating or recreating a location or scene in breathtaking three-dimensionality. There is no end to the variety of 3D renders you can generate with the help of a best-in-breed digital solution provider. 3D renders have the flexibility and versatility to tackle nearly any visual challenge. They can be photorealistic or artistic. They can capture exteriors or interiors. They can help you visualizing existing landscapes and structures, or help you envision entirely new ones.

With their spectacular scope and vividness, it’s no wonder that 3D renders are on the rise. Here we look at the wealth of benefits that 3D rendering brings to organizations seeking breathtaking imagery to serve a wide variety of needs—from mapping to marketing.

The Many Benefits of 3D Rendering:

Perfect Lighting Every Time

3D renders give you complete control over outdoor and indoor lighting. You don’t have to wait for a sunny day or a perfect sunset to capture your landscape or architecture in just the right light. Nor will you ever never need to wait for the weather to break, the sun to shine, or the shadows to move. With 3D rendering, you have control over the time of year, the time of day, the angle of the sun, the intensity of the sunlight, everything! It’s always a sunny day in a 3D rendering (as long as you want it to be).

For interiors, 3D rendering gives you complete control over every aspect of indoor lighting without having to hire an expensive lighting crew. You can soften or sharpen shadows. You can dim or brighten lights. You can bring sunlight in through the curtains. You can create any ambience you wish. For a final touch, a talented team can finesse the most subtle hues to meet your precise vision.

Visualizing Future Projects and Changes

A project that is in the planning stage, or is otherwise unfinished, is another perfect opportunity for 3D rendering. Architects, builders, marketers, and other professionals often use 3D renders to explore a wide variety of options without having to invest in travel, props, furniture, photographers, and interior designers.

Furthermore, as spaces and structures (that you’ve already captured with 3D renders) undergo changes, you never need to start over! You can modify and iterate upon 3D renders with much greater ease, and at far less of an expense, than digital photographs. Contrast this with the conventional photographic process, where if you want to recapture a location from a new perspective, you generally need a new photograph. After all, retouching with Photoshop only goes so far. Yet, with the flexibility of 3D rendering, you are always only a few mouse clicks away from the precise modification or new perspective you need.

Read 3D Renderings: Understanding the Contrast of Expectations vs. Reality

Branding and Marketing: Streamlined

One of the most striking advantages of 3D rendering is its unique capacity to maintain marketing and branding consistency over time. For example, if you want to maintain your brand’s hallmark look and feel throughout all of your marketing materials, then it’s important to consistently use your brand’s precise color scheme. However, if your marketing materials depend directly on photography, you will need to reproduce those colors onsite for each new photo taken. This will involve a considerable time investment that can lead to prohibitive costs.

With 3D rendering, you don’t need to hire a photographer, designer, decorator, and lighting specialist for an ongoing series of expensive onsite photographs. Rather, you just hire a best-in-breed 3D rendering provider to do it all in-house! For future marketing campaigns, you can simply reuse the same internally available color scheme for each new 3D render. It couldn’t get any easier!

Stunning Accuracy and Precise Measurements

Many of the benefits of 3D renderings stem from the superb control over the resulting imagery that 3D rendering offers. This control is never more evident than in the case of architectural renderings. Unlike digital photographs, which cannot convey precise 3D distance information, 3D renders provide for precision measurements within the rendering itself.

For example, suppose you have a 3D render of a large living room. The 3D image will not only give you basic measurements, such as ceiling height, but also sophisticated dimensions, such as the width and height of each living room window. Moreover, the 3D render will give you the precise distance between any two pieces of furniture, the exact specs of the fireplace, and so forth. You can even rotate the 3D render to get a direct visual of distances that are entirely hidden from view in a static photograph.

Clear Communication

Crystal clear communication is another area where 3D rendering shines. Once your customer or client fully understands the project you’re planning, you are that much more likely to inspire feedback, buy-in,and maybe even a pat on the back.

However, most people have trouble understanding what they can’t visualize. This is where 3D rendering comes in. A high quality 3D render can swiftly solve the communication problem by giving stakeholders, employees, customers and clients a breathtaking 3D visualization that facilitates understanding while bringing a project’s complexity together in a singular, unified way. Depending on the situation, getting the message across may call for a photorealistic rendering. Yet sometimes too much detail could distract from the clarity of your message or project. In these cases, an artistic 3D rendering provides the clearest communication channel by focusing your viewers’ attention on only the key visual highlights of the project at hand.

Conclusion – What Benefits Can 3D Rendering Bring To You?

3D renders are rapidly gaining ground, and it’s not difficult to see why. As outlined above, 3D rendering give you complete control over outdoor and indoor lighting. It also provides architects, builders, marketers, and other professionals with a cost-effective way to explore a wide variety of options without having to invest in travel, props, furniture, photographers and interior designers.

3D rendering also helps organizations maintain marketing and branding consistency over time. Unlike photography, 3D rendering allows you to reuse and reapply your brand’s precise color scheme to each new visualization. 3D renders also have the unique advantage of conveying precise 3D distance information that allows for precision measurements within the rendering itself.

But most importantly, 3D renders facilitate clear communication and understanding by providing customers, clients, and other stakeholders with breathtaking 3D visualizations of every project and plan you share.

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