Challenging Enrollment Shifts with New Audiences
Sonoma State University was experiencing a significant drop in enrollment over the past five years. One of the target audiences to increase enrollment for the university is first-generation students, many of whom come from Spanish-speaking homes. The Hispanic population is projected to become the largest ethnic group in California by 2050, so having a Hispanic focus in the university’s recruitment strategy is imperative. The institution identified that parents and other adults in their communities play a key role in influencing a student’s college choice. To improve engagement with these students, their parents, and family members, the team needed a solution that could combine a beautiful, informative virtual tour with multi-language Spanish capabilities.
Proving Place and Belonging with Personalization
The university decided to implement a virtual tour using Concept3D’s 360° Tour solution with the addition of the multi-language feature to better connect with prospective students and their parents, particularly those who are Spanish-speaking. This allowed the university to showcase its picturesque location in California wine country, through an immersive virtual tour and provide information in Spanish, making it more accessible for the target audience. Students and parents can see what it’s like to stand at the Seawolf Plaza and gaze at the modern Student Center or what it’s like to sit in the outdoor terrace and lawn at the Green Music Center, all from the comfort of their homes hundreds of miles away.