Content Prospective Students Actually Want to See

And how to use this to out-recruit your competition

Young adult black woman smiling at her phone with a backpack on

Woman laying on the grass looking at her laptop and taking a notes

Top 3 most helpful tools when applying

Website content they want to see more of

Chart showing 33.7% interactive content, 17.6% virtual experiences, 14.6% videos

Virtual tours help get applicants on campus

Chart showing a virtual tours helpfulness on getting applicants on campus, saying 64.9% said it being helpful

Their go-to social media apps

Pie chart 24.6% tiktok, 16.1% instagram, 13.6% youtube, 13.1% snapchat

Social media content they want to see more of

Pie chart with 21% day in the life videos, 18.6% campus tiktoks, 17.1% classroom lectures, 13.1% student take-overs

So what does this mean?

Your applicants want to know what life is like on campus

And the more content that you can show them, the better. Your applicants want to feel like they will fit in with your university. Supply them with the content that they are looking for and help make them comfortable on your university before they get there.

So what does this mean?

1. Request student generated content

Host a contest where students submit “day in the life” videos and give awards to the best three. You will have a library of user-generated video content for your social media channels.

2. Create a 360º Tour of your campus

360º Virtual Tours are the best way to show off your campus. No amount of static images or videos will come close to the same experience. Virtual tours can help applicants experience campus before actually being there.

3. Make an Interactive Campus Map

Remember how campus maps were one of the most helpful tools for applicants? It could be because a strong and interactive campus map empowers students to explore on and off campus.