In Austin, Minnesota, a group of high school students, dressed in mountain biking gear, stand in in a semi-circle, gazing at a cell phone. While it may look like they are watching a YouTube video or checking social media, they’re actually using atlas3D’s map technology to scope out the terrain for their upcoming race.
atlas3D was developed by concept3D, a company with strong Minnesota ties. The platform uses state-of-the-art location technology and interactive media with the goal of improving the race day experience for athletes, their families, and everyone involved in the league’s events.
“We are excited to use atlas3D’s interactive mapping software for a couple of key reasons,” said Ray Larson with the Minnesota High School Cycling League. “It will help racers and their families to prepare for their trip to the races and race day itself. It will also increase the visibility of our sponsors and make everything a bit easier for our crew and anyone else involved.”
Fully mobile compatible, atlast3D’s course mapping provides the racers with previews of the terrain and attendees with the opportunity to best position themselves to watch the riders fly by they will also be able to quickly find where concessions, booths and safe crossing areas are located on the race grounds.
The map also provides info to the surrounding area of race locations. Whether it is for pre- and post-race activities to eat, sleep or get your bike tuned up… finding it will not be a problem. “You’ll be able to find hotels, restaurants, local bike shops and more right by the races,” Larson said.
“We are constantly finding new applications for the atlas3D platform, and it’s really cool to see how it’s benefiting the Minnesota High School Cycling League,” said concept3D’s Director of Marketing Andy Hawkes.
The interactive map (image below), offers the ability to easily switch between and explore race courses, find route crossings, team tents, volunteer check-in, concessions, parking, feed zones, EMT locations, restrooms and more.
Learn more about the league at www.minnesotamtb.org and at www.nationalmtb.org.