2. Communicate effectively with students.
Communication is everything for incoming students. Students who plan on attending your school are always looking for more communications from you, especially the summer before they attend classes.
According to Salesforce’s “Connected Student Report,” 45% of students above the age of 18 who are enrolled in a higher ed institution reported a trust gap between leadership and students at said institution. What’s more, 59% of these students said this gap in trust is specifically because of a lack of consistent communications from their school. What happens when students’ trust in your school erodes irreparably before they even attend classes?
In the same Salesforce report, 90% of surveyed students said they wanted more alerts, emails, personalized messages, and reminders from their higher ed institution.
In addition, a collaboration between Rhode Island Pipelines to College and Career Research Partnership found that 73% of students from low-income families who received texts from a higher ed institution committed to it, compared to 66% who didn’t receive the texts. Remember that students from low-income families are more likely to melt. If you can help increase the likelihood of those students matriculating, why wouldn’t you try?