System Offers Unique VR Experience for Sales and Marketing

Concept3D is proud to announce the launch of a powerful 3D video and VR experience of Flexential’s (formerly Peak 10 + ViaWest) data centers, including a unique immersive section to learn about data centers through a game-like interface.

The system was first unveiled at Gartner’s 2017 IT Infrastructure, Operations Management & Data Center Conference in Las Vegas, where conference attendees lined up at the booth to put on the Oculus VR goggles and be transported to one of Flexential’s data centers, where they could tour the space as if they were there.

“When our team first saw the 3D video and experienced the tour developed by Concept3D, we were impressed,” said Jeff Gaillard, chief marketing officer at Flexential. “Our data centers are among our greatest assets, and essentially bringing those to the show with us and giving people a virtual on-site experience created a lot of excitement.” 

Powered by Concept3D’s virtual tour software, the VR tour can easily be repurposed for future tradeshows and as a sales and marketing tool that can be sent out to anyone as a link, as well as posted on websites and sent with goggles in a direct mail campaign, among many other uses.

“Seeing the level of excitement from the Flexential team and visitors as they experienced the data center tour really demonstrated what VR and immersive media have to offer,” said Robert Johnson, Concept3D Vice President of Business Development. “Visitors were asking questions and engaging with the Flexential sales and marketing team – the main goal of any tradeshow. There’s so much potential here to take people on a journey and give them an on-the-ground look into how your company operates and what gives it a competitive advantage.”

Check out Flexential’s 360° Tour:

The virtual tour includes easy navigation, audio narration, and a minimap that allows the user to quickly navigate from one tour location to the next, as well as orienting themself within the building. The minimap can be expanded to view the full 3D structure, moving the pano image into the small guiding window. 

The tour can easily be toggled in and out of virtual reality mode, making it accessible and fun for those with the necessary VR hardware as well as those viewing the tour in non-VR mode on a desktop or mobile device.


About Flexential

Flexential helps organizations optimize their journey of IT transformation while simultaneously balancing cost, scalability, compliance and security. The company is committed to building trusted relationships and delivering tailored solutions that suit the individual needs of its customers. Utilizing its people, values and reliable performance, Flexential is deeply invested in the success of its 4,200+ customers, who trust it to deliver core data center solutions of colocation and connectivity, as well as cloud, managed solutions and professional services. Flexential’s robust suite of assets span 21 domestic and international markets and comprises 41 highly redundant and connectivity-rich data centers. For more information on Flexential, please visit  

Follow Flexential on LinkedInTwitterFacebook and YouTube.

About Concept3D:

Founded in 2006, Concept3D, a leader in creating immersive online experiences with 3D modeling, interactive maps and VR-enabled virtual tour software. Concept3D’s products include an online experience platform designed to improve the guest experience and support marketing and sales at convention centers, healthcare and retirement facilities, large commercial sites, venues, resorts, and hotels, universities and other locations. Learn more at

Media Contact for Concept3D:
Matt Bennett