Giving Students an Immersive View into Campus Life with 360º Tours

Case Study of 360° Tours with Bristol Community College
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Bristol Community College Logo

Dedication to education with a 360º Tour

Bristol Community College, located in Massachusetts, has a lot to offer prospective students. However, trying to provide a virtual, full-picture view of the campus proved difficult without the right technological resources.

Then, they found 360° Tour from Concept3D. The intuitive, immersive software gave them the ability to own their content to provide an excellent experience for prospective students.

Laptop showing Bristol Virtual Tour

Bristol Community College’s Story

With vibrant and modern campuses across Massachusetts, including Fall River, Attleboro, New Bedford, and Taunton, Bristol Community College is anything but ordinary. Their tightly-knit community and devotion to students’ education allows them to welcome a variety of students while fighting harmful stereotypes associated with community colleges. The school is open, accessible, affordable, and provides high-quality education opportunities to its students.

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The challenges Bristol Community College faced before Concept3D

The Bristol Community College team had a script and some footage to get started on a virtual tour, but without a tool with an intuitive content management system, they found it difficult to deploy on their own. They sought to find a solution that created an excellent and easy user experience for their prospective students.

Why Bristol chose 360° Tours

To remedy the challenges they faced, the Bristol team researched virtual campus tours online. Bristol ultimately decided to move forward with Concept3D’s 360° Tour over several other solutions because of the software’s usability for both back-end and front-end users. The ability for their team to easily make changes through the CMS was also immensely helpful.

How Bristol uses 360° Tours

Olivia Robinson, the 360° Tour power user, quickly jumped onboard and started using the CMS to implement powerful features like hotspots, call-to-action buttons, and images – all to help communicate more effectively and generate more leads for Bristol Community College. The CMS allows Olivia to be “in the driver’s seat” of the content to easily make quick changes, saving time and preventing headaches. Bristol can now firmly take their content into their own hands, while a dedicated Concept3D Client Success Manager is always there to assist whenever they need it.

Bristol College Phone Mock Up

Initial Results

The Bristol Community College team is now in charge of telling their virtual campus story. It’s paying off; since the launch of their tour in September 2021, Bristol has seen a tremendous increase in their Google Analytics numbers, with a total of 8,265 views of the 360° Tour.

It has been very exciting to have the 360º Tour as a tool to encourage students to come to our college, especially during the pandemic. We are clearly seeing an uptick in our data coming through via Google Analytics.

Olivia Robinson, Bristol Community College

Bristol Community College has been implementing their tour on various locations, including their main website, student resources, and email drip campaigns. From the data gathered, they are “noticing that individuals are using the tour to get information [about the campus],” which is the first vital step in a student’s journey toward application. They plan to implement Slate forms directly into their 360° Tour that will increase their ability to generate more engagement and leads.

The immersive 360° Tour software allows Bristol Community College to easily exemplify what makes the college unique and gets students excited for an in-person experience.

Watch our most recent webinar on-demand: How to Get Students Excited About Your Community College

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